About Us
To know is to care
“Ah-mor-keh” is an oriki or praise name from the Yoruba tribe of Nigeria, West Africa, meaning “to know is to care for”. We believe it aptly describes our approach to skin and skincare. When you know more, you do better.
Our Story
We are a proudly African brand with science based formulations that showcase the beneficial raw materials Africa has to offer melanin rich skin. Our ingredients largely come from nature, are naturally derived or nature identical. However, where a synthetic ingredient adds value to our formulation, we take advantage if it. We do not believe that natural is automatically good and that synthetic is automatically bad. From the ingredients themselves to the concentration to the mode of delivery to the packaging, they are thoroughly researched to ensure we bring you highly efficacious, multi-tasking skincare products. Our focus is on more active ingredients and less fillers.
As many of our ingredients come from nature, we have a responsibility to nature, to preserve it. Our sustainability mission is a work in progress. We aim to be as kind to the environment as possible in our packaging, ingredient sourcing and carbon footprint. It goes without saying that we are a cruelty free brand.
Learn About Our Luxury brand
Natural Ingredients
Science Backed Formulations
Cruelty Free
Proudly African
Amoke Woman
Members of our community are lovingly called the #AmokeWoman. If you identify with our ethos and brand, you are an #AmokeWoman. If you are proud of your African heritage and this company that seeks to set itself apart in the global skincare industry by sharing the benefits of African botanicals, you are an #AmokeWoman. If you want to be a skin baddie with healthy glowing skin you are an #AmokeWoman. Come on this journey with us...the African Skincare Revolution is here!
