BRAND STORY

“Ah-mor-keh” is an oriki or praise name from the Yoruba tribe of Nigeria, meaning “to know is to care for”.  We believe it not only aptly describes the founder, whose praise name it is and who is the quintessential #AmokeWoman but also our ethos to skin and skincare. When you know more, you do better. Members of our community are lovingly called the #AmokeWoman. If you identify with our ethos and brand, you are an #AmokeWoman. Check her out here.

The Amoke brand thrives on simplicity; from the clean white and grey of our logo to our ingredient ethos to our skincare philosophy. We appeal to the woman or man that desires healthy, glowing skin without complex routines.

Speaking of our ingredient ethos; it is “botanical based, science backed”. Our ingredients come from nature, are natural derived or nature identical. Yet from the ingredients themselves to the concentration to the mode of delivery to the packaging, they are thoroughly researched to ensure we bring you highly efficacious, multi-tasking products. Our focus is on more active ingredients and less fillers.

Because our ingredients come from nature, we have a responsibility to nature, to preserve it. Our sustainability mission is a work in progress. We aim to be as kind to the environment as possible in our packaging, ingredient sourcing and carbon footprint. It goes without saying that we are a cruelty free brand.

What do we mean by multi-tasking? Our promise to you is that, EVERY single product will do more than one thing. It will tackle more than one skincare issue.

Amoke Skincare’s products are highly effective on diverse skin tones. We cater for the skincare needs of melanin rich tones.

We believe that the key to good skin health is a healthy skin barrier ; which is why every single product will contain essential fatty acids (which we believe are excellent at building and maintaining the skin barrier) or other barrier enhancing ingredients. 

Amoke Skincare is affordable luxury. We bring you the look, feel and results of a high-end skincare brand without expecting you to break the bank.

To further support your journey to healthy, glowing skin, we provide in-clinic aesthetic treatments that do what your at home regimen alone cannot do. The goal behind our clinic is to give you the transformation you deserve and restore the confidence skin conditions can rob you of.

Welcome to our world.